VIDEO PRODUCTION BRIEF
Production reference: [Reference]
Client / main contact: [Details]

1. Purpose: What should this video achieve?
2. Audience: Who is it for, and what do they already know?
3. Action: What should viewers do or understand afterwards?
4. Distribution: Where will it appear?
5. Deliverables: List each film/live stream/shoot-only item, its duration and each named delivery version and format.
6. Accessibility: Captions, transcripts or other requirements?
7. Message: What must be included? What should be avoided?
8. Creative references: Links and the reason for each example.
9. Contributors and locations: Who and where? What is confirmed?
10. Client assets: Scripts, brand files, footage and stills available?
11. Approvals: Decision-maker and person consolidating feedback?
12. Dates: Fixed launch date, filming window and review deadlines?
13. Budget parameters: What has been approved or needs discussion?
14. Constraints: Access, permissions, travel or technical limits?
15. Open questions: Question / owner / answer needed by.

Next action: [Action / owner / date]